edem

A journey to the country where quality and deliciousness are cultivated.
With a large collection of traditional as well as gourmet products, the company helps the development of the Greek economy by supporting producers and processors throughout the country.
With the beginning of our cooperation, the Brand’s goal was to upgrade its presence on Social media,
the acquisition of identity, awareness, the communication of the company’s product range, the interactivity with a targeted
audience and the upgrading of aesthetics in the communication of Edem.

– FACEBOOK: THE “HEADQUARTERS”
the central hub of all social media activities

– YOUTUBE: THE “VIDEO HUB”
Channel that we exploit for the collection and organization of corporate video content.

– INSTAGRAM: THE “KITCHEN”
Dedicated to visual inspiration, focusing on storytelling.

Tik Tok
The playground

Community growth, Build awareness & Engagement, website clicks, Targeted ads.

Equal emphasis was placed on creating a Digital & Social identity.
We implemented various new techniques such as 3d posts, 360 posts, animated videos and stories.

We designed and ran targeted Facebook advertising throughout the year
by targeting 2 different audiences through:
– Like Ads > for the purpose of community growth
– Promoted Posts > with the aim of content reach and engagement.

SOCIAL Links
www.facebook.com/edemisland
www.instagram.com/pame_edem
www.youtube.com/channel/UC0cS_G9vqWYLCQiHN1yFnhA/videos

Digital Campaign & Spot creation
The video was integrated into the main page of Site,
the video with the message became Facebook cover, posts etc.
The campaign was framed with GDN Banners
xmas spot cut version and a unique Instagram Filter was created!

“Garden of Eden. World of Delight” campaign with vehicle Spot relied on:
– Youtube campaign, pre-roll & bumper videos
Native video ads on many sites with daily traffic
– GDN banner campaign – FB & insta video ads
– Insta story ads – tiktok video
– Presence of the Spot on TV (Duration 20 days)