My Mocaccino
Barista Challenge

With the aim of activating Lavazza’s partner network (B2B) in Greece, we designed the My Mocaccino Barista Challenge campaign
which strategically combines the digital with the physical as an energy.

What was requested through our collaboration was the creation of an action that would activate
the Lavazza partner network in Greece in a creative way, draw attention to Lavazza’s portfolio
and have a great Reward as a reward. The combination of digital + physical would be ideal.

The name of the activation we decided to be My Mocaccino Barista Challenge (By Lavazza)
and the relevant logo was created on our materials.

Create your own version of a hot or cold Lavazza Mocaccino, adding your personal touch to the recipe. Make a video of it in the cafe where you work and upload it to the microsite! 10 best entries will take part in a live testing event, where our judges will choose the big winner!

There we created a unique video, where Dionysis Moustis trainer based in Greece invited the Baristas to take part in the energy.

HUB of the activation was the Microsite & the final phase was defined to be with a physical presence in HORECA.
There the 10 finalists, prepared their creations live & the committee after tasting them highlighted the big winner who won a trip to the Lavazza Training Center in Turin.

The activation was supported with targeted banners, newsletters & posts on Social media.