Sara &
Kostis

Sara and Kostis, a couple who set out to succeed a healthier lifestyle by doing challenges, supporting and helping each other to achieve their goals.
We approach with teasing and fun moments of everyday life the fasting period through the eyes of two people next door.

we created social media content around this concept throughout the Sarakosti period.
We supported our campaign with stories, meta ads and dark posts.

As part of the campaign, we created a contest microsite, in which we invited users to take the quiz and find out if they fit better with Sarah or Kostis.
Then they fill out the participation form and take part in the draw for great prizes.
Users responded to our message and 4.000 people took part in the contest.